4 Tips for Making Meta Descriptions for SEO

When you do a search through a search engine (eg Google), then the search engine will display various search results according to the keywords you use. And each search result is equipped with a "meta description".

What is a meta description?

Meta Description is an HTML tag that contains a brief description of a web page.

The meta description will appear at the bottom of the URL of a website page. You can see an example in the image below:

Meta Description
Source: MOZ

Meta description is one of the elements that influence SEO. The right meta description can increase your website traffic, and help get a good position on search pages.

So, to make a correct meta description, pay attention to the following 4 tips:

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1. Enter Keywords in Meta Description

Google will give a good assessment of a website page that includes keywords in its meta description. This indicates that the website page is consistent with the keywords used. So that it helps your website appear on the first page, even at the top.

For example, the keyword that you use on a website page is "social media marketing services".

So you can make a meta description "the social media marketing services that we do, make your business known to many people. Learn more!”.

But keep in mind, don't use keywords repeatedly, because Google will judge the website page as keyword spamming. Just use one keyword in the meta description.

2. Pay attention to the number of characters in the meta description

When creating a meta description, you should also pay attention to the number of characters you use. Google will only display as many as 156 characters.

If it is more than that number, then Google will not display all the contents of the meta description that you created and is accompanied by "three dots" (...).

3. Create Interesting Meta Descriptions

Attractive meta descriptions make website visitors curious about the content of your website, thus making them click on your website after appearing in search engines.

Tips for creating attractive meta descriptions:

  • Make interrogative sentences as if you can read their minds.
    For example, “Want your business to be known by many people?”, “Confused to start social media marketing?” or other questions related to the topic of a website page.
  • Provide sentences that show solutions or provide benefits to the reader.
    Like, “social media marketing is the right and effective way to do so that your business is better known by many people.
  • Use an invitation sentence so that visitors are interested in clicking on the website address.
    For example, “read/learn more”, “search more”, “find the answer here”, “read 5 easy ways here”, “contact us now”.
  • Do not repeat sentences that have the same meaning.
    For example, “To make your business known to many people, social media campaigns help your business to be known by many people.

4. Make sure the content of the meta description matches the contents of the website page

The last thing you need to pay attention to when creating a meta description is to create a meta description content that matches the contents of the website page. Because if it doesn't match, it will only increase the bounce rate of your website.

What is bounce rate?

Bounce rate is the percentage of website visitors who leave the website immediately after opening a website page.

Therefore, make sure that the content of the meta description that you create must match the contents of the website page. For example, the content of your website page discusses "7 Tips for Successfully Doing Social Media Marketing". Then the meta description that you can make is "Social media marketing is an effective way of promotion so that your business is known to many people, but you failed to do it? Read 5 tips for success here!”

Thus an explanation of tips for making meta descriptions for SEO on search engines. Have you implemented any of these 4 tips? Or do you even have other tips? Let's share in the comments column below!

Happy learning!

Harby Jay | Author

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