Is Your SEO Successful? Perform the following evaluation

SEO (Search Engine Optimization) is proven to be able to increase website traffic effectively on search engines. It is said to be effective because with the right SEO techniques and in accordance with the user experience, it is certain that SEO will become a powerful 'tool' to increase traffic.

But are SEO optimization techniques done just once? Of course not, you should always evaluate (assess) SEO performance gradually and continuously.

This is done so that the SEO performance on your website runs optimally and your website traffic continues to increase.

There are four things you can know after evaluating seo performance, such as a decrease in performance, an increase in performance, the number of visitors who come, and others. By knowing some of these things, then you will know what to optimize or maintain from your website.

Therefore, evaluating performance is very important to do. How to? Here are 4 ways to evaluate SEO performance

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1. Use Google Analytics and Search Console

To evaluate website performance, you must register your website with Google Analytics and Search Console.

With these two tools, you can find out several things about your website, such as the number of visitors who come to the website, the number of visitors who leave the website (causing a bounce rate), website pages that are frequently visited by visitors, and so on.

By knowing these things, it will be easy for you to evaluate your current SEO performance and maximize your next SEO performance.

Make sure you have Google Analytics installed on your website. After that, go to the Search console and add your website.

2. Do Crawl

Crawling is the process used by search engines to index web pages and gather information. The goal is to find out information on a website, such as errors, broken links, duplicate content and so on.

Likewise, you also have to do crawling as an evaluation of SEO performance on your website. There are several tools that can help you crawl, such as BeamUsUp SEO Crawling Software, WildShark SEO Spider, ScreamingFrog SEO Spider.

Download one of the tools above, and do a scan and fix some things that went wrong. For example, it is known that there are "broken links" on some website pages, so you can fix the broken links so that your SEO performance is more optimal.

3. Keyword Research

Keywords are one element that is "very" important in SEO performance. By using the right and popular keywords, your SEO performance will be better and make it easier for you to increase website traffic.

To find the right and popular keywords, the thing you can do is "keyword research". Keyword research means finding out some popular keywords (many people are looking for) through search engines.

After finding the popular keywords, all you have to do is adjust the keywords that are relevant to your website or business. And use these keywords for your website or when creating articles.

4. Content Performance Analysis

In addition to keywords, another element that is very influential on SEO performance is the "content" of the website. Currently, there are still many website owners who do not pay attention to the quality of their content.

Though this is very influential on SEO. To analyze content performance, you can also use Google Analytics. You can see some content (articles) that are read by visitors. That way, you can further optimize the content to invite more visitors to read your content.

You can also see content that visitors don't like, so you can improve the content to be of higher quality and SEO friendly.

Those are the 4 steps you can take to evaluate the SEO performance of your website to make it more optimal. The success of a website requires an optimal SEO strategy. Good luck and don't forget to leave a comment in the comments column below.

Harby Jay | Author

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