How to Build Brand Awareness Through SEO?

Brand awareness is the ability of consumers to recognize or remember a brand, such as a name, image, logo, or slogan used by a brand.

Brand awareness can create client trust, encourage clients to be loyal to your product or service, and make it easier for you to get more new clients.

There are many ways to build brand awareness, one way is through SEO. How to? Let's see the explanation:

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1. Target the Right Keywords

Keywords are also one of the elements of SEO that can build brand awareness of a business. By targeting the right keywords on a website page, it will help the website to be easily found and get a good position on search engines.

If a website is already in a good position, it can help increase the brand awareness of a business. Visitors will also believe in the business.

There are 3 tools that can help you find the right keywords.

2. Create Quality Content For SEO Optimization

Apart from keywords, content is also another way to build awareness through SEO. Quality content will make it easier for you to optimize SEO and increase website ratings on search engines.

It is also able to attract the attention of visitors to read your content. They will feel at home on your website.

To create quality content, there are 5 ways you can do it:

  1. Determine the content topic according to the niche (topic) of the website.
  2. Use the right keywords and in accordance with the content of the content.
  3. Create catchy content titles.
  4. Create engaging content.
  5. Enter the related link

3. Create a Website Blog

Providing a blog on the website can also help build brand awareness because it proves that you are an expert in a business that you are running.

In addition, they will also feel at home and visit your website again, because you provide articles that provide value (benefits) for visitors.

You can make several articles that discuss things related to your business.

For example, your business is engaged in "culinary". Then you can write articles about "tips on starting a culinary business", "5 culinary business strategies to increase sales", or other articles related to the culinary business.

4. Do an SEO Evaluation

Is SEO only done once? Of course not, you need to evaluate (assess) SEO performance gradually and continuously. Where the goal is to aim for SEO performance on the website to run optimally and website traffic to continue to increase.

After doing an SEO evaluation, you can find out several things such as a decrease in performance, an increase in performance, the number of visitors who come, and others.

By knowing some of these things, then you will know what to optimize or maintain from your website.

Then, how to evaluate SEO?

Maybe now you are confused, what is crawling? How to do crawling? Or are you also confused by keyword research? Don't worry, you can find the answer in the article on how to evaluate SEO performance. This article will explain the 4 ways of evaluating SEO above.

Those are 4 ways to build brand awareness through SEO. Have you done the 4 things above? If not, start doing it from now on.

Good luck…

Harby Jay | Author

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